IRC Plus EDC





 
   ANALYSE & CONQUER
 


Overview Thanks to
 
A true ‘conception’ of the consumer is vital. In this track our speakers will not only explore current analytical processes but also expand on traditional customer analysis by discussing holistic approaches to consumer understanding. Relevant advances in technology including AI, big data, and machine learning will be incorporated into discussions. How is big data being managed and converted into new marketing strategies? How can new technologies better serve both the retailer’s understanding of their market as well as the delivery of customers’ expectations?


Topics will include; Innovative consumer profiling, building loyalty and retention through effective consumer analysis, winning the next generation of buyers and understanding millennial trends, turning consumer data into highly successful marketing campaigns and selecting appropriate technologies to advance consumer understanding and subsequent customer service.


Theatre 1

09.00 - 12.00


OPENING PLENARY ADDRESS


See full line-up of the Opening Plenary Address here


Ian Jindal, Editor in Chief, InternetRetailing
 

  • 12.00 - 12.30


    OPENING KEYNOTE ADDRESS


    Innovative Consumer Profiling: Statistics Are Not Enough

     

    12.35 - 13.05


    SPONSOR SESSION



    Jamie Merrick, Director of Strategic Solutions, Salesforce Commerce Cloud
     

  • 13.05 - 14.00


    Lunch and networking


     

    14.00 - 14.30


    PRESENTATION


    Building Loyalty & Retention through Effective Consumer Analysis

     

    14.35 - 15.05


    PANEL DEBATE


    Winning the Next Generation of Buyers & Understanding Millennial Trends


    Giles Delafeld. Global CIO, Clarks
     

  • 15.05 - 15.40


    Coffee break and networking


    Grab a coffee and chat with your peers, we’ll be re-convening in 35 minutes

     

    15.40 - 16.20


    ROUNDTABLE DISCUSSIONS


    Themes around Turning Consumer Data into Highly Successful Marketing Campaigns. Please visit the Roundtables section of the website to view the full line-up


    Gabrielle O’Hare, Co-owner/ Founder, Digivoxx
     

  • 16.30 - 17.00


    SPONSOR SESSION


     

    17.00 - 17.30


    CLOSING KEYNOTE ADDRESS


    Selecting Appropriate Technologies to Advance Consumer Understanding and Subsequent Customer Service