IRC Plus EDC





 
   ADAPT & EXPAND
 


Overview Thanks to
 
Internationalisation (and the coping mechanisms in order to deal with this challenge effectively) is a major concern for many retailers. To succeed over multiple markets, companies must prove themselves to be adaptive in the process; adaptive in terms of their resources, staffing strategy, contingency, and preparedness for unexpected challenges.
 
Topics will include;Defining action points and strategies that satisfy future Brexit restrictions and challenges, agile team structures and modelling when under-going expansion processes, how to develop digital agility in order to structure and accelerate international business, coping with nuances in different international markets whilst sustaining operational efficiency and SEO & maintaining high hit rates when entering new markets.
Theatre 2

09.00 - 12.00


OPENING PLENARY ADDRESS


See full line-up of the Opening Plenary Address here


Ian Jindal, Editor in Chief, InternetRetailing

Simon Bell, Founder and Managing Director, Diligent commerce

Sean McKee, Director of Ecommerce, Schuh

Daniel Infanger, Vice president International B2C-Conrad electronic International

Philip Driver, Head of eCommerce EMEA, Canon Europe

Anna Bance, Founder, Girl Meets Dress

 

  • 12.00 - 12.30


    Reforming Digital Retail to Complement The Modern, Informed Customer


    In a climate of discounts, never ending promotions, free or heavily subsidised delivery, free returns in big volumes, cashback deals, and confusing marketplace kick-backs, transparency between customer and retailer has been totally lost. Some customers are pushed into a decision to either play the game or lose value, meanwhile others use online fashion stores as virtual changing rooms, and fraudsters & resellers exploit the convenience and integrated nature of digital retail to the detriment of profitability. Both customers and retailers are suffering the dilemma of how to extract best value for money and not be left with the costs. Alexander gives his personal views on the state of digital retail in the UK and how we might adapt to overcome these challenges by forming a new contract between customers and retailers that benefits all.


    Alexander Bartholomew, Director of Multichannel, The Range

     

  • 12.35 - 13.05


    Understanding the cross border buyer journey – What drives success in international markets?


    International has taken on a new level of urgency for UK retailers in 2017, as cross-border purchases continue to represent the fastest growing ecommerce opportunity. That, combined with fierce competition domestically, explains the move by retailers to invest internationally as a top priority. As the leader in cross-border commerce, Pitney Bowes has significant data from both the retailer and consumer perspective, which allows them to partner with global retailers to offer the consumer experience necessary to thrive in today’s retail reality. Georges Berzgal, leader of Pitney Bowes’ European ecommerce business, will discuss the complexities involved in the cross-border buyer journey, the current state and future projections of cross-border ecommerce markets, the latest trends in consumer behaviour, and what it takes for retailers to succeed internationally, profitably.


    Georges Berzgal, VP & Managing Director, Global Ecommerce – EMEA, Pitney Bowes

     

  • 13.05 - 14.00


    Lunch and networking



     

    14.00 – 14.30


    Case Study: The Internationalisation Process



    Andrew Webb, Digital Transformation Director, Jimmy Choo

     

  • 14.35 - 15.05


    CONFERENCE WORKSHOPS


    Click here to see all the workshops available


     

    15.05 - 15.40


    Coffee break and networking


    Grab a coffee and chat with your peers, we’ll be re-convening in 35 minutes.


     

    15.40 - 16.10


    How to Design the Ultimate Payment Conversion Strategy: Best Practices by Everything5Pounds



    Cenk Dumlupinar, CEO and founder, Everything5pounds.com

    Yuval Ziv, Chief Operating Officer and Managing Director of SafeCharge Bulgaria and Group Chief Operating Officer

     

  • 16.15 - 16.45


    How to Develop Digital Agility in Order to Structure and Accelerate International Business


    Time to focus in on the digitally and technology-minded within your organisation. How are their skill-sets and experience best utilised when broaching new markets? What changes are necessary? What factors should be considered in order to successfully convert digital strategy from one market to another?


    Philip Driver, Head of eCommerce EMEA, Canon Europe

     

  • 16.50 - 17.20


    Beating the Discounters: Myth Busting and the £4billion Opportunity in Grocery



    Andy Clarke, Former CEO , ASDA

    Paul Harvey, Head of Retail, Newton