IRC Plus EDC





 
   CREATE & INNOVATE
 


Overview Thanks to
 
Competition is vicious, and the volume of opportunities for the consumer is huge, so how does a company can cut through this and win the modern consumer over? This track will explore some of the most exciting and innovative case studies of how the leading internet retailers are able to stand out from the crowd; proving themselves adaptive, and forward-thinking. Additionally, which retailers are leading, responding or following the technology opportunities? Most importantly how are these ‘pioneers’ incorporating technological advancements and with what results? What are the processes of decision-making leading up to such changes?
 
Topics will include; online shopping in tomorrow’s world: How will technology give the consumer greater options in search & buying strategies? Encouraging a creative culture in marketing that feeds through into successful marketing campaigns. Building in-house teams of technology experts to carry your organisation into the future. Hear how retailers has successfully adopted a new technology or innovation that has markedly improved their bottom line. And how will the retail sector change in the next ten years? How can retailers brace themselves & be prepared so to keep pace in a highly competitive industry?
 
Theatre 3

09.00 - 12.00


OPENING PLENARY ADDRESS


See full line-up of the Opening Plenary Address here


Ian Jindal, Editor in Chief, InternetRetailing

Simon Bell, Founder and Managing Director, Diligent commerce

Sean McKee, Director of Ecommerce, Schuh

Daniel Infanger, Vice president International B2C-Conrad electronic International

Philip Driver, Head of eCommerce EMEA, Canon Europe

Anna Bance, Founder, Girl Meets Dress

 

  • 12.00 - 12.30


    OK Google- What’s the Future for Retail?


    This presentation will cover technologies that will be shaping the retail landscape over the years to come; what Google are focusing on in these areas and examples of retailers doing a good job in this space too. What are the key implications to retailers?


    Alastair Sterling, Industry Head, Retail, Google

     

  • 12.35 - 13.05


    How fast fashion retailer PrettyLittleThing used technology to increase sales


    Katie Woodhead, Head of Business Consulting at ATTRAQT, will be speaking to James McDougall, IT Director at PrettyLittleThing, about how technology has improved website performance and increase sales. Topics to be discussed include: • Website security • Search and merchandising • App and mobile • Globalisation


    Katie Woodhead, Head of Business Consulting, ATTRAQT

    James McDougall, IT Director, PrettyLittleThing.com

     

  • 13.05 - 14.00


    Lunch and networking



     

    14.00 - 14.30


    The Shape of the Nation: Sizing up the consumer and innovating the buying process



    Richard Barnes, CEO/ Founder, Select Research

     

  • 14.35 - 15.05


    CONFERENCE WORKSHOPS


    Click here to see all the workshops available


     

    15.05 - 15.40


    Coffee break and networking



     

    15.40 - 16.10


    Putting the Consumer First - How Innovative Brands are using Personalisation to Win


    With more competition in online retail and increasingly fickle consumers, creating relevant, compelling experiences is more important than ever in the battle to attract and retain customers. This session explores the strategies that personalisation enables brands to deploy to gain competitive advantage and win in the coming peak trading season, using real customer examples and insights. Hear first hand from Carnival Group how personalisation is helping them transform the customer experience across digital channels and maximise their return on marketing spend, in a live Q&A with Cunard Global Digital Marketing Director Mark Blackburn.


    Jay Sarwar, Vice President, Global Services, Monetate

    Mark Blackburn, Digital Marketing Director, Cunard

     

  • 16.15 - 16.45


    Building In-House Teams of Technology Experts To Carry Your Organisation Into the Future


    How does your technology team rate? How can in-house training and development improve knowledge of the digitally minded? This panel will discuss how investment in this area has led to increased contribution in terms of innovation and creativity.


    Dave Elston, Digital Director, European Region, Clarks

     

  • 16.50 - 17.20


    Liquid Retail: Constantly in Motion


    Retail has never been more omnipresent nor as shape-shifting - woven into social media, entertainment, hospitality, and peer-to-peer exchanges. But such diversity and transference means most brands are struggling to maximise opportunities or connect the dot between channels in ways that are meaningful, fluid or reflexive enough to meet consumers’ increasingly mercurial needs. Liquid Retail reveals how to exploit a brave new world of 24hr, always-on, hyper-connected, real-time culture where individualisation is expected, ‘intangible benefits’ rule the roost, the capacity to ‘pulsate’ your brand relationship is vital and the boundaries between retail and life’s other core services are blurring by the minute. This is the future of retail for a world constantly in motion.


    Katie Baron, ‎Head of Retail, Innovation and Insights, Stylus