In a world of various channels, multiple touch points and limitless data, it should be easy for your customers to get the information and support they need to complete any purchase. But the truth is, it’s not. To whom should brands entrust their customer service? Who are tomorrow’s customer service agents? Bots? Peers? Agents?
Key takeaways :
- What customers expect when shopping online.
- How to identify your most valuable online customers.
- How to create a true omni-channel experience that ultimately generates more revenue.
- Explore the latest customer experience trends such as chatbots and peer to peer communities.