IRC Plus EDC





Looking under the radar: How to spot and leverage emerging ecommerce markets?

  • | 10:45 - 11:15

Speaker

  • Robert Kulawik, Chief Operating Officer, Everything5pounds.com

  • Robert Kulawik, Chief Operating Officer, Everything5pounds.com

Synopsis

New exciting opportunities emerge all the time, however, as due diligence and planning affect speed to market the risk of missing the boat is palpable.
How can a business with an expansion appetite claim the pole position and retain it? everything5pounds.com was a pioneer of the fixed, off-price fashion pure play model in UK and luckily reached a critical mass before competitors jumped on the band wagon, but stripped off the opportunities to make mistakes and learn without getting caught off guard, the majority failed. What has to change and how?



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