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Apptus has been at the cutting edge of high performance computing, search and navigation technologies, recommendation engines and online behavioural analytics since its launch in 2000.
Today, its eSales solution enables some of the world’s leading retailers to dramatically improve sales performance by adopting new approaches to online merchandising. A whole site solution, it draws on big data and leading edge predictive analysis to transform previously reactive, manual and rule-based merchandising – enabling automated, predictive approaches that adapt in real time to expose more of the right products to the right people, at the right time.
With a rapidly growing client base across the Nordics, United Kingdom, Germany and the US, Apptus is headquartered in Lund, Sweden with offices in London and Münich.