Urban Outfitters
Andrew McLean, Head of International/ Chief Operating Officer, Urban Outfitters

Andrew McLean has been Chief Operating Officer of European Operating Divisions at Urban Outfitters Inc., since January 2009. Andrew is responsible for all European shared service operations, including finance, logistics, development and talent acquisition, for Urban Outfitter's retail brands Anthropologie and Urban Outfitters, as well as wholesale brands Free People and Leifsdottir. Prior to Urban Outfitters, Inc., he served as President of outlet division at Liz Claiborne Inc. Mr McLean served as Senior Director, controller at Gap brand.

Speaker schedule
09:50 - 10:10: Cashing in on Burgeoning Opportunities in International Retail Markets

Ian Jindal, Editor-in-Chief, InternetRetailing

Ian Jindal is consultant, advisor and publisher, driving transformation in ecommerce and multichannel retail.

Ian co-founded Internet Retailing, the trade publication for Europe's professionals in multichannel retail, in partnership with SJP and Mark Pigou. Ian leads the strategic direction of the title, developing the editorial and services to anticipate and meet the demanding needs of this dynamic sector.

Ian founded and directs the UK's first MSc qualification in Internet Retailing (with Econsultancy and Manchester Metropolitan University's Business School).

Ian acts as a board-level advisor to major retail and consumer businesses: House of Fraser, Marks & Spencer, John Lewis, Camelot Group, Toast, Couturelab, De Bijenkorf and numerous other retailers. He has previously been Group eCommerce Director for Littlewoods Shop Direct Group and Head of Online Operations for the BBC.

Speaker schedule
09.00 - 09.10 - Plenary Session: Chairman's Introduction

James McClure, General Manager - UK & Ireland, Airbnb

James McClure is general manager for UK & Ireland at Airbnb. Previously head of Google's emerging markets for Singapore and South East Asia, James brings ten years experience in business development to grow and lead the UK market at Airbnb. He is the primary ambassador for Airbnb in the UK & Ireland, responsible for strengthening the brand's presence, driving supply and demand, as well as building "brand love". With a masters degree in Mathematics from the University of Warwick, James began his professional career as a business analyst for media and telecoms. Following this, he was appointed senior financial analyst for Google, shortly being promoted to head of sales finance for Google in Australia/New Zealand and Asia Pacific marketing. James' career has led him to live in three continents to date.

Speaker schedule
09.10 - 09.30 - New Horizons for Marketplaces

Tony Rivenell, Cheif Digital Officer, Halfords

Tony has been leading the way for cutting edge brand experiences and digital change for over 20 years; delivering award winning digital experiences that put customers at the very heart of strategy and business innovation. Currently Chief Digital Officer at Halfords, Tony has also held high profile leadership roles at Boots, Waitrose and Ocado. Gain insight into how Tony has helped the UK’s leading organisations implement change and keep pace with the ever-changing demands of the always on, multichannel consumer.

Speaker schedule
09.30-09.50 - Plenary Session: Mobile


Robin Phillips, Director of Omnichannel & Development, Boots UK

Speaker schedule
11:20 - 11:50: Opening Keynote Address: Omnichannel Innovation to Facilitate an End to End Brand Experience

Simon Farthing, Director of Strategy & Insights, Monetate

Simon Farthing is a senior strategist with experience constructing digital and data driven success for a range of major brands. As Monetate’s Director of Strategy & Insight EMEA, he provides expert advice to leading ecommerce brands, to help them drive growth and learn more about their customers.

Simon has spent the last 13 years working both agency side, most recently as Head of Consultancy at data science consultancy Profusion, and client side, most recently as Senior Customer Marketing Manager at Dixons Carphone. Simon began his career studying Marketing where he graduated from Lancaster University.

Speaker schedule
11:55 - 12:25: Sponsor Case Study: Monetate: Personalisation for Peak Trading

Joel Freeman, Co-Founder, Grabble

Speaker schedule
12.30-13.00: Creating Rich, User Friendly, Mobile Experiences and How Grabble Became the Tinder for Fashionistas!

Leif Bode Nielsen, Head of OmniChannel EMEA, LEGO

Leif is a Senior ECommerce Specialist within The LEGO Group where he builds engaging OmniChannel shopping experiences for strategic partners. Leif is also responsible for the group’s internal ECommerce sales training, and has most recently been the driving force in the development of The LEGO Group’s Next Generation ECommerce framework.

Speaker schedule
14.00 - 14.30: Providing a Fast and Frictionless Customer Journey to Boost Conversion ? do you know the biggest stumbling blocks?

Holland & Barrett_1
Emma Mead, eCommerce Director, Holland & Barrett

Emma is our newest trading board recruit, joining us in November 2015 to integrate our ecommerce platforms so they support expansion and transform customers’ experience.

She is responsible for growing omnichannel customers, from the rollout of the click-and-collect pilot, to the ‘hyperpersonalisation’ of loyalty offers.

Emma brings more than 20 years’ experience in grocery retail and ecommerce from ASDA (where she launched Asda Direct in nine months), Travis Perkins and Aldi.

Speaker schedule
14.35 - 15.15: Panel Discussion: Multichannel Integration - Enhancing Customer Experience, Fulfillment and Delivery

Neil Sansom, CEO, Woolovers

Leading multichannel, Ecommerce and marketing professional at senior leadership levelacross numerous verticals. Committed to shaping the future for businesses and delivering real performance improvement and developing. Named in the top 50 Ecommerce professionals and winner of numerous Ecommerce and marketing awards including Drapersoverall gold award.

Speaker schedule
14.35 - 15.15: Panel Discussion: Multichannel Integration ? Enhancing Customer Experience, Fulfillment and Delivery
Craig Wheeler, Operations Director,

Craig is a well-respected and vastly experienced eCommerce professional, having worked in almost all retail sectors and covered most business areas he has plied his knowledge and skill set to solving a broad range of commercial, logistical and evolving market issues.
Today Craig is part of the leadership team at who are currently growing 50% year on year in the UK. He has broad responsibilities for Customer Experience, Logistics, Business Systems and leading change/business development programmes. Currently Craig is focusing on launching a new UK Distribution Centre, launching Glamour Beauty Boutique (a white label website for Conde Nast), creating a seamless Omni channel business in Jersey, overhauling Customer experience propositions (with a focus on International) and supporting the businesses growth plans which he says must remain secret for now.
Craig has previously worked at, QVC and Dixons where he has had broad responsibilities and has managed the despatch and servicing of over 300m home delivery orders, to nearly 50% of the homes in the UK.

Speaker schedule
14.35 - 15.15: Panel Discussion: Multichannel Integration? Enhancing Customer Experience, Fulfillment and Delivery

SDL Fredhopper
Andreas Brueckner, Senior Search and Merchandising Consultant, SDL Fredhopper

SDL Fredhopper is a search and merchandising solution for online retailers that enables marketers to control how shoppers explore their online shops. Working with many of Europe’s largest online shops including Otto, Selfridges, and De Bijenkorf, Andreas has proven to be a true subject matter expert for onsite search and merchandising. Over the years Andreas has specialized in optimization projects and has been part of many successful projects.

Speaker schedule
15:55-16:25: Sponsor Case Study: SDL Fredhopper

Prasanth Subramanian, Head of EU Merchant Solutions, eBay

Prasanth Subramanian leads European Merchant Solutions team part of Seller Growth Organization. Prasanth focuses on providing technical consultation & solutions for sellers to integrate onto eBay and scale, managing technical relationships with eBay product teams, system integrators and digital agencies. Prior to eBay Prasanth worked on leading successful digital transformations, performance benchmarking in building digital platforms for various retailers in the UK and US , including John Lewis and Walgreens.

Speaker schedule
16.30 - 17.00: Closing Keynote Address - Strategy for Growth ? Supporting our customers in the online marketplace

Sanja Kon, Head of Partner Management, Seller Growth, eBay

Sanja’s major focus at eBay UK is on developing the best strategy for maximizing revenues and growth through strategic partnerships. Before her current role, she worked in eBay's Buyer and Seller Strategy Team at eBay Italy, where she covered diverse management roles focusing on commercial execution and marketing innovation. Prior to eBay she worked at the Vodafone Enterprise Division in Italy, where she acquired strong competences in complex project management and problem solving. Presently, she manages all B2C partnerships at eBay, with major focus on multi-channel tools, sales, integration, account management and lead acquisition.

Speaker schedule
16.30 - 17.00: Closing Keynote Address - Strategy for Growth ? Supporting our customers in the online marketplace


Deckers (UGG)
David Williams, eCommerce Director, Deckers (UGG)

David Williams is responsible for eCommerce and driving the digital product experience for Deckers Brands in EMEA fully overseeing UGG Australia, Teva and Hoka websites.

Speaker schedule
11.20 - 11.50: Opening Keynote Address: Escaping the E-commerce Silo ? How Digital Mindset can help Transform your Brands

Jonathan Sheard, Head of Enterprise Sales UK, Klarna

Jonathan heads up Klarna's Enterprise Sales division in the UK. With 15 years’ experience working within the payments industry Jonathan has an in depth understanding of the complete payments value chain form face to face payments to ecommerce, card acquiring and now Klarna. Jonathan has a Business and Finance degree and a Master certificate in Project Management. Jonathan spends his spare time running, cycling, skiing and collecting vinyl LPs.

Speaker schedule
11.55-12.25: Sponsor Case Study: Klarna - Online Checkout - the conversion killer! Isn't it about time things changed?

London School of Economics
Professor John Ryan, Visiting Fellow, London School of Economics

Professor John Ryan is a political economist with extensive business, policy and academic experience. John is a highly-experienced public speaker and conference convenor. He has given key-note addresses to numerous high-level audiences, headlining at events run by the Mannheim Center for European Economic Research (ZEW), the Konrad Adenauer Foundation, KPMG and Standard Chartered, the Institute of Directors, Handelsblatt, the Ifo Institute for Economic Research, Munich, the Foreign and Commonwealth Office and the LSE India Observatory & Asia Research Centre.

Speaker schedule
14:00 - 14:30 Special Q&A: Doing Business with Europe Post-Brexit

Grupo Boticario_1
Luciano Xavier de Miranda, Director of E-commerce, Grupo Boticario

Speaker schedule
14:35 - 15:15: Panel Discussion eCommerce in Latin America ? Cashing in on New Opportunities Post-Brexit

FNAC Brasil
Claudia Elisa, CEO, FNAC Brasil

Speaker schedule
14:35 - 15:15: Panel Discussion eCommerce in Latin America ? Cashing in on New Opportunities Post-Brexit

Fravega Argentina
Juan Romero, VP Marketing, Fravega Argentina

Juan is Marketing and Ecommerce director of Fravega, a leader consumer electronics retailer in Argentina with more than 110 years in the business. At present Juan leads omnichannel strategy at a time when Fravega is transforming their retail business into a fast moving company in the digital era. Juan also manages marketing strategy and POS experience in order to achieve a consistent customer experience. Juan has more than 14 years of experience in Fast Moving Consumer Goods/marketing/retail/ multinational top companies (Kraft, Nestle and Nokia) and local retail (Fravega).

Speaker schedule
14.35 - 15.15: Panel Discussion: eCommerce in Latin America - Cashing in on New Opportunities Post-Brexit

Melanie Frutig, eCommerce Manager, Electrolux

Currently Melanie works for Electrolux where she is responsible for developing the corporate B2C sales channel and digital sales strategies. She was the leader of the E-commerce project that Electrolux initiated in the digital direct sales world ( . Presently, she mananges all B2C sales initiatives at Electrolux, such as e-commerce, corporate sales, partnership programs, public procurement.

Speaker schedule
14.35 - 15.15: Panel Discussion: eCommerce in Latin America - Cashing in on New Opportunities Post-Brexit

Andrew Fowler, UK Country Manager, Apptus Technologies AB

Speaker schedule
15.55-16.25: Sponsor Case Study, Apptus: New (Automated) Broom Sweeps Clean!

Leah Zhang, International Business Development, Alibaba Group

Leah has in-depth knowledge of the e-commerce and retail industry, helping companies to understand how online marketplaces can best serve their business growth needs and sales objectives. In her current role at Alibaba Group, Leah is instrumental in helping to educate British businesses on the best way to approach the Chinese consumer market. Previously, Leah advised businesses on merchandising, planning and global selling in her roles at LivingSocial and Amazon.

Speaker schedule
16.30-17.00: Closing Keynote Address: Speeding up Market Entry in China


Jamie Merrick, Director, Strategic Solutions, Salesforce Commerce Cloud

Jamie has been working for over 15 years in the retail space, with a primary focus on ecommerce. He has held a number of ecommerce management roles for brands such as kitbag, Brora and most recently American golf. In addition, he set up and successfully exited a digital marketing agency and has worked as an independent consultant to a number of retail brands and technology providers. His primary responsibilities at Demandware are to act as the voice of the customer within the EMEA region and to facilitate acquired new technologies into the region.

Speaker schedule
11.20 - 11.50: Opening Sponsor Address: How to Unify the Consumer's Commerce Journey

Anne-Marie Blaire, Chief Digital Officer, Grupo Cortefiel

As Chief Digital Officer for Grupo Cortefiel, Anne-Marie is responsible for leading the transformation of the Spanish retailer’s portfolio of fashion brands in Europe and globally. The Grupo Cortefiel eCommerce digital footprint includes five branded sites (,,, and selling in 25 countries, multi-brand marketplaces and through a joint venture in China.

Anne-Marie joined Grupo Cortefiel in 2014 after spending ten years leading Black Dog Strategy Partners, Inc., a strategy advisory firm focused on working with CEOs and brands in the areas of strategy, brand development, digital, research and marketing. Her client portfolio included Stuart Weitzman, St. John, bebe, Claire’s, Bath & Body Works, The Limited, Macy's, Chicco's, American Greetings and Teleflora. Anne-Marie developed her passion for digital retail transformation in 1998 when she led Victoria’s Secret in the development and launch of their eCommerce operation, which was profitable from day one.

At LBrands (formerly Limited Brands), she led the enterprise-wide digital strategy for $10 billion portfolio of women's apparel, lingerie and beauty brands. Prior to eRetailing, Anne-Marie began her career in financial services, where she helped to launch the first national online bank in 1996. Passionate about branding and consumer behavior, digital has always been Anne-Marie’s medium of choice!

Grupo Cortefiel successfully re-platformed 5 brands in over 25 countries, overcoming 4 years by working with Demandware, A Salesforce company versus the delays experienced on their previous platform. Another benefit for the company
of working with us was seen on Black Friday 2015 – when Grupo Cortefiel doubled revenue on “Springfield” versus the previous year.

Speaker schedule
11.20 - 11.50: Opening Sponsor Address: How to Unify the Consumer's Commerce Journey

Nicole Olbe, Director of Sales, Barclaycard

Nicole Olbe is the Gateway Sales Director at Barclaycard and is responsible for the development of new business, client management and enhancing partner relationships. Nicole has a wealth of knowledge having worked in the international payment sector for over 15 years for industry leaders including The Logic Group, Discover Financial Services and Verifone. Her customers include some of the biggest brands in the retail, transport and financial services. Her team provides innovative and seamless omni-channel and gateway solutions through a consultative approach ensuring they make the complex payment needs of their customers simple to deliver and support.

Speaker schedule
11.55 - 12.25: Sponsor Case Study: Barclaycard

Michael Durbridge, Director of Omnichannel, B&Q

Mike Durbridge is Director of Omni Channel at B&Q. Mike is accountable for Online and Retail Technology whilst defining and implementing a customer led, Omni Channel Strategy to transform B&Q into a true Omni Channel Retailer. Prior to joining B&Q in March 2013, Mike spent four years leading the Retail, Online and Contact Centre channels at Vodafone UK, creating the first multichannel operation for Vodafone globally. Mike has had a variety of marketing, sales, commercial and operational leadership roles in telecom, financial services and mail order businesses over the course of his career and is a strong believer that the key to commercial success for modern retailing is to ensure that customers, enabled by choice and simplicity, are placed at the heart of any business.

Speaker schedule
12.30-13.00: Harmonising Communications and Experience to Create Continuity Between Online and Physical Stores
Thierry Bedos, CTO,

Thierry is a seasoned technology leader with proven track record in Europe, the US and Asia. In his current role, he is in charge of the global technology teams that deliver and operate all the online websites and mobile apps for Thierry has a wealth of experience delivering global products to consumers and businesses, having founded few startups in Asia and co-authored patents on web technologies. He holds an engineering degree from Supélec, France and currently lives in London with his wife and 2 children.

Speaker schedule
14.35 - 15.15: Panel Discussion: Technology and Data to Drive Innovation and Business Growth

Mona Basra, Head of Web Operations, Monsoon

Mona has worked for Monsoon in the IT department for 20 years. She has held various roles ranging from Support to team leader and in Feb 2015 became Head of Web Operations and BI. Mona has seen the business grow in so many different ways and looks forward to sharing some of the changes that she has seen over the course of the past 2 decades.

Speaker schedule
14.35 - 15.15: Panel Discussion: Technology and Data to Drive Innovation and Business Growth

Richard Hewitt, Head of Digital Stores, M&S

Richard is Head of Digital Stores for M&S, where he leads the charge on in-store digital solutions. Previous to this Richard has been part of a number of start-up businesses leading both Product and Technology; most notably for Betfair where he was Head of Mobile.

With over 20 years’ experience in Technology Richard has worked in a wide variety of industries from flight guidance systems for the European Space Agency through to trading platforms and ecommerce marketplaces.

Speaker schedule
14.35 - 15.15: Panel Discussion: Technology and Data to Drive Innovation and Business Growth

Andy Leaver, Executive Vice-President, Sales, Sailthru

With more than 15 years of experience and success in leading multiple SaaS and big data companies, Andy manages an international team at Sailthru, to continue their growth in cross-channel experiences and advanced personalisation.
Andy’s previous experiences include executive positions at Hortonworks, Workday and Bazaarvoice, where he grew international teams across the globe.

Speaker schedule
15.55-16.25 Sponsor Case Study: Sailthru with Wowcher

Stephanie Cheung, Head of Customer Lifetime Value, Wowcher

Stephanie is a senior strategist in the field of customer retention for Wowcher.
Currently, she is responsible for increasing the lifetime value and engagement of customers for the business.

Bringing almost 10 years experience to Wowcher, Stephanie and her team have successfully generated insights and created key programmes to deepen the company’s understanding of their loyal customer base.

Speaker schedule
15.55-16.25 Sponsor Case Study: Sailthru with Wowcher

Neil Dulake, Industry Head - Retail, Google

Neil is an Industry Head for Google’s retail sector and works with many of the UK’s leading multichannel retailers. With over 13 years digital marketing experience Neil is responsible for driving brand and performance marketing solutions across the retail sector.

Speaker schedule
16.30 - 17.00: Closing Keynote Address - Re-imagining Retail - future growth drivers and trends

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