You may have noticed that all the news on this site is about Europe, a European country or about a region on the continent. That’s because we have noticed that there’s some lack of knowledge about the European ecommerce industry. And that’s something we understand, because Europe just is a mix of countries, cultures, laws and regulations.
It is impossible to summarize the European ecommerce industry in one sentence. It’s comparing apples and oranges. In countries like the United Kingdom, France and Germany online retail is well established, while in Eastern Europe for example, ecommerce is just getting started. And where the ecommerce market in the United Kingdom has already matured and it’s getting pretty clear which online retailers are here to stay, in a country like Poland it’s still not written in stone which ecommerce companies will lead the pack.