Workshops are FREE to attend for both Conference Delegates and Exhibition Only Visitors.

Please register your interest by ticking the workshop boxes on the online registration form
when you register for the event.

     
TIME: 10:30 – 11:30
     
 
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Workshop 10
Understanding Audience Segmentation to Drive Smarter Marketing

     

 

 

Considering that 90% of the world’s data was created in the past three years (and it shows no signs of slowing) it’s exciting to consider what marketers can do with segmentation in the future. As the amount of data available increases, so do the challenges surrounding effectively converting consumer research into effective campaigns. Developing audience intelligence that looks at a combination of the customer’s demographics, online behaviours and past purchases allows brands to develop granular audience personas. Hitwise, alongside Argos will present what retailers need to consider when looking to harnvess this big data potential.

 

Speakers:

Billy Grant, Customer Research Director, Connexity

Tim Covington, Commercial Analysis Manager, Argos

   

 

 

   
     
     
   
     
 
     
 
     
 


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