Workshops are FREE to attend for both Conference Delegates and Exhibition Only Visitors.

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TIME: 10:30 – 11:30
Workshop 12
Mobile apps in retail: what are the winners doing right?



The opportunity to drive sales and build brand loyalty through mobile for European retailers is huge, shown by the rapid year on year growth in adoption.  The UK opportunity is even clearer as consumers show the highest level of engagement in Europe with the retail apps they use.  However it is the online first players, and new mobile first companies who have been fastest to capitalise on this.
What can we learn from the early winners in mobile retail and how can this be applied successfully in an environment of increasing choice, accessibility and innovation across all retail channels?

App Annie’s Global Retail Report, published in October, provides best practices in building a successful app strategy.  This session, presented by Paul Barnes, Director of Northern Europe will expose some of the key learnings and explore how to apply them through an interactive workshop, drilling into real time data on the app market.

Key discussion points:

  • The customer in-app journey: from discovery to purchase
  • Best practice examples of tackling the mobile opportunity for retail business
  • How to benchmark your mobile app against your competitors in a fast-moving environment




Speaker: Paul Barnes, Northern Europe and Middle East Territory Director, App Annie




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  This event is owned by:    
  InternetRetailing Events, part of the Clarion Events Group  
  Bedford House, 69-79 Fulham High St, London SW6 3JW