The Internet Retailing Conference offers Delegates and Visitors the opportunity to attend any of the FREE workshops taking place at the event.

These workshops last on average 60 minutes followed by Q&A sessions and are timed along with main conference breaks to maximize the opportunity to move between content on the day.

     
TIME: 11.45 – 13:45
     
 
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WORKSHOP 4
Optimise the Path to Conversion: Top Discovery Tactics that Maximise Personalised Product Findability

     

 

Today’s digitally savvy consumers are connecting with retailers through multiple channels and expect a consistent and contextually relevant experience at every touchpoint.  By creating a complete customer view and eliminating the “you don’t know me” experience of siloed content and product recommendations provides several benefits and is a strategic differentiator amongst retailers. Learn how to combine proven discovery tactics with more advanced innovations to uncover shopper intent early on and guide relevant discovery every step of the way to purchase. Topics to include:

  • The power of a connected omnichannel strategy
  • Transform product discovery with predictive and visual search and navigation
  • Leverage personalised site search to tailor results to each individual based on their profile and behaviour
  • Interactive engagement that uncovers ideal products for in-the-moment needs and shopper traits
  • Generate greater volume of sales through enhanced offerings such as click and collect

Philippe Riche, Director of Product Management, Certona

Elias Moubayed,  General Manager EMEA, Certona.

 

   
     
     
   
     
 
     
 
     
 


Title Sponsor
Plenary Sponsor
Post Event Party Sponsor
Eve of Conference Dinner
Event Bag Sponsor
Breakfast Briefing Sponsor
Post Event Dinner Sponsor
Media Partner
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Registration Sponsor
Digital Sponsor
Coffee Station Sponsor
Table Top Sponsor
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  This event is owned by:    
     
  InternetRetailing Events, part of the Clarion Events Group  
  Bedford House, 69-79 Fulham High St, London SW6 3JW