The InternetRetailing Conference offers Delegates and Visitors the opportunity to attend any of the FREE workshops taking place at the event.

These workshops last on average 60 minutes followed by Q&A sessions and are timed along with main conference breaks to maximize the opportunity to move between content on the day.

14:00 – 16:00


Writing the future of retail: How to innovate and make your customers love you


The industry is abuzz with talk of innovation – but are you ready to disrupt the market? Are you confident the experience you are offering today is as good as it could be? In this workshop, we will do two things:

1.       Master the basics: Identify areas for optimisation in your current operation – from UX to your loyalty programme to delivery on promise – and build a plan to tackle them
2.       Develop an innovative idea: Using our framework, map your customer journey and brainstorm innovative solutions to take the experience to the next level


Stephen Langford of at Asda, together with Eric Fergusson and Annabel Thorburn from eCommera will lead this interactive workshop.

Why attend?

·         Find out how Asda is tackling innovation
·         Score your current experience against your peers and identify areas for optimisation
·         Map your customer journey and brainstorm innovative ideas to take your experience to the next level



  • Stephen Langford – eCommerce Director, at Asda
  • Eric Fergusson – Director of Retail Services, eCommera
  • Annabel Thorburn – Director of Retail Services, eCommera



Title Sponsor
Plenary Sponsor
Post Event Party Sponsor
Eve of Conference Dinner
Event Bag Sponsor
Breakfast Briefing Sponsor
Post Event Dinner Sponsor
Media Partner
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Registration Sponsor
Digital Sponsor
Coffee Station Sponsor
Table Top Sponsor
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  This event is owned by:    
  InternetRetailing Events, part of the Clarion Events Group  
  Bedford House, 69-79 Fulham High St, London SW6 3JW