Workshops are FREE to attend for both Conference Delegates and Exhibition Only Visitors.

Please register your interest by ticking the workshop boxes on the online registration form
when you register for the event.

     
TIME: 10:30 – 11:30
     
 
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Workshop 9
Solving the Internet Retailer’s Dilemma: Turning Anonymous Visitors into Known Visitors

     
 

 

Even the most digitally savvy retailers face down issues acquiring and utilising data on their anonymous visitors: the individual shoppers who visit a site or app without supplying any identifying information, or who check out as “guests.”

In the absence of their email addresses, social sign-in info, or even just their names, marketers can’t personalise offers for, and cannot reach, their anonymous visitors – even those who frequently revisit their sites or apps. And many brands overspend on marketing efforts designed to acquire and reacquire the
same anonymous user base over time.

Digital messaging and anonymous user-friendly tactics (such as browser push) can help brands improve personalisation outcomes and lower their customer acquisition costs. By turning anonymous visitors into known customers, brands can increase the size of their reachable audience and start creating personalised marketing strategies to drive those customers to increase their engagement and increase conversion rates.

 

 

   

Speaker: Hugo Vint, Business Development Director, EMEA, OtherLevels

 

   
     
     
   
     
 
     
 
     
 


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  This event is owned by:    
     
  InternetRetailing Events, part of the Clarion Events Group  
  Bedford House, 69-79 Fulham High St, London SW6 3JW