IRC Plus EDC





Do you know how your customers make buying decisions online?

  • Room 8 | 14:35 - 15:05

Speaker

  • Mark Edwards, Development Manager Payment Integration, Barclaycard

  • Mark Edwards, Development Manager Payment Integration, Barclaycard

Synopsis

To help you understand, Barclaycard’s Mark Edwards will examine how to build a trustworthy website. He will look at the psychology behind trust, choice and personalisation – and what you need to keep in mind if you’re selling online.

 

Key takeaway :

Mark will run interactive practical exercises to help you improve your eCommerce website, including how to use:

 

  • Peer testimonials and ratings
  • Logos, icons and guarantees
  • Your company’s returns policy
  • And photos to highlight products and humanise your brand
  • Getting yourself noticed

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