To help you understand, Barclaycard’s Mark Edwards will examine how to build a trustworthy website. He will look at the psychology behind trust, choice and personalisation – and what you need to keep in mind if you’re selling online.
Key takeaway :
Mark will run interactive practical exercises to help you improve your eCommerce website, including how to use:
- Peer testimonials and ratings
- Logos, icons and guarantees
- Your company’s returns policy
- And photos to highlight products and humanise your brand
- Getting yourself noticed