Voice: closing the gap to frictionless retail.

  • Room 13 | 14:35 - 15:05


  • Cyrus New, Associate Partner, Data Reply

  • Cyrus New, Associate Partner, Data Reply


Multichannel is more than just adding channels. Beyond interacting with your brand online, on mobile, or in store, consumers want to do so quickly and seamlessly. Today’s retailers are beginning to embrace the next frontier of the digital experience that can make this a whole lot easier: Voice.

Speaking in natural language is around four times faster than typing. With digital assistants on our smartphones and voice-enabled devices in our homes, voice technology is becoming increasingly important to retail. In fact, ComScore predicts that by 2020, 50 per cent of all searches will be voice searches.

How can Voice help your business? In this workshop, we will present some key applications of voice recognition in retail. We will describe how you can leverage Machine Learning tools to introduce voice-enabled technology to your business quickly, and at scale. Also, through a live demo of a leading platform (Google’s API.AI) we will bring this to life in under 30 minutes.

Key Takeaways :

  • What impact will voice recognition have in retail?
  •  How can voice recognition improve multichannel customer experiences?
  •  What do consumers think about voice-enabled technologies?
  •  How can your organisation leverage available tools to exploit Voice?


Cyrus New

+44 (0) 207 730 6000