IRC Plus EDC





Driving Conversion With UX and Engagement

  • ROOM 6 | 14:35 - 15:05

Speaker

  • Ryan Leffel, Senior Director of Retail Strategy and Creative Services, Corra

  • Ryan Leffel, Senior Director of Retail Strategy and Creative Services, Corra

Synopsis

The average conversion rate for retailers in 2017 is 2.53%. Why are we satisfied with such a low number? How can we take bigger steps to move the needle in a significant way? A leading factor is through thinking holistically about the customer experience.

In this workshop, Ryan Leffel will discuss key principles of User Experience (UX) design that will enable you to create a robust, omnichannel strategy for driving customer engagement, and begin to push conversion rate and brand strategy to new heights. Utilising these UX concepts in your customer-centric commerce operation will help to boost customer engagement and conversions, encourage repeat purchases, and most importantly, increase revenue.

Don’t be satisfied. Discover how UX and customer engagement can bring you higher conversion rates.

Key takeaways

• Learn key UX concepts proven to increase conversions
• Dive deeper into the relationship between UX and customer engagement
• Discover actionable tips to inform your commerce strategy

Contact

Alex Shepherd

+44 203 808 1146

Email: hello@corra.com
Website: www.corra.com