CRO is dead: mapping the future with Customer Journey Optimisation

  • Room 12 | 14:35 - 15:05


  • Jay Radia, Chief Executive Officer, Yieldify

  • Jay Radia, Chief Executive Officer, Yieldify


Conversion Rate Optimisation – CRO – is a standard part of the e-commerce vocabulary. Making sure that expensive traffic turns into successful transactions is both logical and essential.

But it’s old news – and sometimes even bad news.

The problem is that CRO that uses a generic ‘line of best fit’ when today’s customer demands a relevant, seamless and personal experience. Over 50% of them will happily walk away to another brand if you fail to tailor their experience.

It’s therefore brands who put their customers at the centre of their e-commerce experience who’ll claim victory.

So it’s time that CRO became CJO – Customer Journey Optimisation.

In this session, you’ll learn about how this exciting new way of thinking about your store, your customer and your business.

Key takeaways :

•Learn how focusing on ‘CRO as usual’ could be harming you

•Discover what Customer Journey Optimisation is

•Learn how to apply Customer Journey Optimisation to your business